YALIQW
YALIQW. Yet another life insurance quoting website.
Seems like even the insurance companies are now getting into the game of running online life insurance quotes. www.americadirect is a site run by Fidelity Life, an american insurance company that is well known in the term life insurance for aggressive pricing (that’s good for consumers).
Unfortunately, it looks like their website has been set up by their actuarial department. They’ve got all sorts of issues. First, the lady on the front page is pointing at something - but all it is is more text. An image like that should be used for a purpose, and if she’s pointing, it should be pointing at something. As it is, it’s just a random picture that is more than taking up space - it’s distracting the visitor from the entire purpose of the site - term life insurance quotes.
Secondly, they’ve got two insurance quoting buttons - and they both look different. No idea why that is. Plus, they’ve got about 5 or 6 images/buttons on the page designed to draw the eye. That’s fine, except they’ve got too many which makes it distracting. And the important ones (the life insurance quoting buttons) aren’t the most prominent ones. It’s actually been designed to draw the eye away from where they want it.
When you actually try and run a quote though is when it starts getting cute. If you just click on the submit button you get a message that says ‘We’re sorry, something went wrong. We’ve been notified of the problem’. I think what they mean to say is that I didn’t enter in a name and phone number and to return me to the quoting page. Did nobody test this stuff?
But here’s the crowning touch. With a name like AmericaDirect I’m inclined to suspect this is an American site, no? Then why on the term insurance quoting page is it asking for a postal code? A Postal Code? How Canadian 
. Either somebody used offshore developers, of they’re hiring Canadians to do their work. Whatever happened, they need to do some buttkicking over the testing of this.
Sorry, this site is not only not ready for prime time, it shouldn’t even be live on the internet yet. The fact that it’s put out by a player in the term life insurance market makes the foul up even more odd.